iKure’s which created a hub-spoke model network of rural health centers to provide affordable and quality medical attention is now expanding its footprint pan-India. From its presence in seven states catering to around 8.8 million population of 2,500 villages, it has firmed up plans to set up 25 new hubs by the year-end.
India has 864.72 million wireless telephone connections with rural tele-density of 39.90% which increased to 70% in 2017. The company capitalized this with its cloud-based Wireless Health Incident Monitoring System (WHIMS) designed with an intuitive graphics user interface which rural health workers.
To fuel its expansion, the company has been approaching investors and also has its own funds to finance the business development needs. “We have been providing healthcare service delivery in resource constraint rural villages since 2010. With flexible approaches and strategic partnerships we are working to become the largest healthcare delivery system outside government support. We partnered with corporate houses to set up hub clinics starting with West Bengal. Now plans are underway to create a new urban clinic in association with PS Group for the urban poor.
Starting from Tabageria, iKure set up five hubs in Torpa, Jharkhand; Hubli in Karnataka; Jhargram in West Bengal; and Gumla in Jharkhand. These hubs are created at later stage when the initial hub has reached its break even. Every hub has a proven sustainable model which in turn makes it scalable. The integrated healthcare facility will offer various revenue streams to make it self-sustainable in the long run. These include doctor’s consultation fees, issue of digital health cards, diagnostic, telemedicine, doorstep delivery services and linkage to tertiary care.
The point of care devices interfaced with WHIMS are provided in a Medic bag created by ikure to enable disease diagnosis in remote areas. These include maternal and child health, nutrition intervention, computerized eye care, telemedicine and pathology. Other services are digital encrypted health card, track supply chain of medicines, among others. In addition, data analytics to track disease prevalence intends to utilize the outcome data driven evidence-based decisions with regard to rural healthcare support and management.
The business model enables teaming up with the public health centres. Here medical practitioners receive diagnostic reports in real-time to suggest treatments through the WHIMS platform to the 330 health workers trained by iKure , who relay this information to the patients, Sujay Santra, founder and CEO, iKure Techsoft told Pharmabiz.
India’s healthcare industry suffers from poor accessibility, affordability, and variable quality of medical attention. Rural areas are a significant contributor to incremental healthcare spending, he added.
Quoting the KPMG report, Santra stated that 74% doctors cater to only a third of the urban residents and 70 % population is reside in rural areas. “Hence there is scope of digital technology and innovative entrepreneurial initiative to shape the healthcare delivery mechanism more accessible and affordable.”